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Silver Beauty salon, Kaluga, Russia
Objectives: Promotion of a manicure master from 0 in a city with a population of 300 thousand people and a lot of competition. Receiving clients through instagram.
During the cooperation: the path in 2.5 years from the master of manicure at home to the owner of her own 2-storey salon
During the cooperation: the path in 2.5 years from the master of manicure at home to the owner of her own 2-storey salon
Before starting the cooperation:
There is a lot of competition in the city, dumping among novice masters. Katerina's profile has not brought a single direct request for 6 months. Subscribers were friends, acquaintances and a small part of clients.
Page view at the beginning of the cooperation:
What has been done
- Repackaging the Instagram profile header;
- Developed highlights stories (headings, salon location, video tour);
- Gathered an active audience through a special offer in direct;
- Implemented a content strategy (post-acquaintance/greeting, work experience, certificates);
- Introduced posts with photos BEFORE and AFTER the procedure, video posts with manicure, as well as customer reviews;
- Created several IGTV manicure review videos
- 1 time / month competition with a free procedure drawing (tested several)
- Regular stories with free dates and times for signing up for procedures.
The first client from Instagram appeared on the 3rd day of work, records started to appear too.
Difficulties
- a limited number of entries for clients due to a small child of the master;
- high competition in the city;
- absence of an advertising budget.
RESULTS OF WORK FOR LESS THAN 2 MONTHS:
- Development and implementation of a content strategy;
- Instagram account redesign;
- Received 30 clients / month from Instagram;
- Revenue for 1 month was about 15 thousand rubles. In 2 months more than 35 thousand rubles. (And this is in a disastrous month according to statistics)
It was easy to work with Katerina - she is a very flexible and easy-to-teach, open-minded person. She listened to all the recommendations, fulfilled all the tasks assigned to her.
Page view after 2 months
Page view after 2 months
AFTER OPENING HER OWN 2-STOREY SALON
Objectives:
Promote a new beauty salon in Kaluga, increase the number of regular customers, attract new ones to new salon services
What has been done:
- a separate business account of the salon on Instagram was created;
- set up ads to attract new customers (constantly);
- to promote a new service or a master in the salon, we do additional settings and developments of the entire promotion cycle.
Katerina's example clearly demonstrates that long-term and complex work leads to scaling and business growth.
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