- Repackaging the Instagram profile header;
- Developed highlights stories (headings, salon location, video tour);
- Gathered an active audience through a special offer in direct;
- Implemented a content strategy (post-acquaintance/greeting, work experience, certificates);
- Introduced posts with photos BEFORE and AFTER the procedure, video posts with manicure, as well as customer reviews;
- Created several IGTV manicure review videos
- 1 time / month competition with a free procedure drawing (tested several)
- Regular stories with free dates and times for signing up for procedures.
The first client from Instagram appeared on the 3rd day of work, records started to appear too.